Sun damage is caused by ultraviolet radiation - commonly called UV damage.
Ultraviolet light is divided into three major wavelengths: UVA, UVB, and UVC.
Even on an overcast day, 80% of the sun's ultraviolet rays pass through the clouds.
On bright, sunny days, the reflection of the sun is considerable: 17% off sand and 80% off snow!
It can penetrate the first meter of water!!
While almost 9 out of 10 consumers have used a sunscreen at some point:
Less than 3 out of 10 people apply sunscreen regularly while on vacation.
Less than 2 out of 10 people wear sunscreen year round.
Most disturbing: almost 6 out of 10 Britain's still actively seek a tan - a tan is a sign damage has already occurred
In addition, 80% of the average person's lifetime sun exposure to UV radiation has been received by the age of 18!